Retro Glitch
FinFlow needed an expense tracking platform for startup teams with tight budgets. Existing tools were too complex, so I designed an MVP to provide real-time spending insights for growth and fundraising.
Client: John Jacobs(Lenskart)
Industry: Eyewear Industry (B2C)
Timeline: 4 Weeks (2024)
My Role: Product Designer
Problem
Existing site had usability issues in navigation and checkout flow, causing drop-offs
Product Listing Page (PLP) lacked clear filters, making it difficult for users to narrow down eyewear styles.
The hamburger menu was cluttered, making brand sections less discoverable.
The checkout process was lengthy and confusing, not aligned with modern e-commerce standards
Referral program was missing, limiting word-of-mouth and organic growth.
Project Overview
Client: FinFlow, a pre-seed fintech startup
Industry: SaaS, Fintech
Timeline: 8 weeks (2024)
My Role: Lead Product Designer
FinFlow needed an expense tracking platform for startup teams with tight budgets. Existing tools were too complex, so I designed an MVP to provide real-time spending insights for growth and fundraising.
Design Solution
